Privacy Policy for Peacocks Forever
At Peacocks Forever, we are committed to protecting and respecting your privacy. This policy details how we collect, use, and safeguard your information when you visit peacocksforever.com or purchase our peacock-feather decor and artisan products, in compliance with UK data protection laws, including the UK GDPR.
What Personal Data We Collect
We collect information to provide our services, process orders, and communicate with you. This includes data you provide directly and data collected automatically.
Data You Provide to Us
When you make a purchase, create an account, or contact us, you provide personal data such as your name, billing/shipping address, email, phone number, and payment information. This is processed securely via our Shopify checkout to fulfil your orders.
Data Collected Automatically
We collect technical information like your IP address, browser type, operating system, and site interaction data. This helps us understand site usage and identify technical issues.
How We Use Cookies and Tracking
Our website uses cookies, small data files essential for our online shop to function and to improve your browsing experience.
Essential Site Function Cookies
These cookies are necessary for core functions like adding items to your cart, proceeding through checkout, and accessing secure areas. Without them, our store cannot operate correctly.
Analytical and Performance Cookies
These cookies help us analyse visitor behaviour, such as popular pages or products. This data is used statistically to improve site performance and the customer journey. You can manage preferences via your browser settings.
Analytics and Site Performance
We use analytics to understand site traffic and improve our product offerings.
Purpose of Analytics Data
We use Google Analytics 4 (GA4) to gather insights into how visitors find and use our site, helping us measure content effectiveness and enhance your shopping experience.
Anonymisation of IP Addresses
Within GA4, we have enabled IP anonymisation. Your full IP address is not stored; it is shortened within the UK/EU before transmission, helping protect your identity while providing useful regional data.
Third-Party Services and Data Sharing
We work with trusted third-party providers, sharing data only where necessary under strict confidentiality agreements.
Operational Service Providers
To deliver orders, we share your name and delivery address with couriers like Royal Mail. Payment details are handled securely by providers like Stripe. Our e-commerce platform, Shopify, also processes data as part of their service.
Legal and Compliance Disclosures
We may disclose information if required by law, for example to HMRC for tax purposes, or to establish, exercise, or defend our legal rights.
Your Rights Under UK GDPR
Under UK GDPR, you have specific rights regarding your personal data. We respect and will facilitate these requests.
Key Individual Rights
Your rights include:
- The right to access the personal data we hold about you.
- The right to request correction of inaccurate data.
- The right to request erasure of your data.
- The right to object to certain types of processing.
- The right to data portability, where applicable.
Learn more on the website of the Information Commissioner’s Office (ICO).
How to Exercise Your Rights
To exercise any right, contact us using the details in the ‘Contact Information’ section. We will respond within one month, as required by law.
Data Retention and Security
We retain personal data only as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or operational needs.
Retention Periods
For example, HMRC requires us to keep order and invoice data for at least 6 years. Customer account information is retained while your account is active or as needed to provide services.
Security Measures in Place
We take data security seriously. Our site uses SSL encryption. We implement technical and organisational measures to guard against unauthorised access, alteration, disclosure, or destruction of your information.
Contact Information and Updates
We are here to address any questions or concerns about your privacy and our data practices.
How to Contact Us
For privacy queries or to exercise your data rights, contact our Data Protection Lead at [email protected].
Policy Review Dates
This policy is reviewed regularly and updated as needed. The latest version is always available here. It was last updated in April 2024.
Our commitment to safeguarding your personal data is ongoing. We pledge to handle your information with care and transparency, so you can shop for our beautiful peacock feather and event decor with confidence.